Would a rose by any other name smell as sweet? Unlike the poetic language used by Shakespeare (Romeo and Juliet, Act Two, Scene Two), I would say that it depends on how the rose is marketed if it has another name.
With Valentine's Day in the diary this month, what will a rose mean to you? If you have ever suffered from a distressingly sensitive sense of smell, then a scented rose might not be the thing you want as a token of love.
I will probably cover this topic in more detail in my Quieter Living blog. In the meantime, how are your decisions affected by brand names?
Have your say
What is your perception of particular products? Do you buy things that make you feel better about yourself? Which brands are part of your sense of identity, and why? What's in a name to you?